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Ending Ageism and Age Discrimination

A plastic figurine on a pebble in the foreground and seven plastic figurines in the background standing

Ageism is prejudice or discrimination based on a person’s age and is still very prevalent within society.

Ageism underpins many of the issues currently faced by older people and results in negative stereotypes, unfair treatment and people’s rights not being respected and upheld. Ageism can also negatively influence the decisions made by society, meaning that the services, facilities and opportunities we need to help us age well can be inadequate and discriminate against us because of our age.

A growing body of research indicates that ageism has a wide range of negative impacts, affecting people’s physical and mental health, memory function, recovery from illness, levels of social exclusion and even life expectancy.

Tackling ageism and age discrimination is therefore essential to support older people’s health and well-being and ensure equality, that we are treated with dignity and respect as we get older, and that the contribution older people make to society is both recognised and celebrated. 

It is also essential to tackle ageism if we are to make sustainable improvements in other aspects of older people’s lives.

The Commissioner’s 2022-24 Work Programme provides more information about the action the Commissioner is taking to end ageism and age discrimination in Wales.

Read the Commissioner’s 2022-24 Work Programme

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Taking Action Against Ageism

It's essential we challenge ageism at every opportunity, but many older people have told us they find it difficult to recognise ageism, and are unsure what to do to challenge ageism when they encounter it. Our guide provides information about how to take action against ageism.

Find out more
An older woman cupping her hands around her mouth and shouting while smiling

How to avoid ageism in communications

One of the ways in which we can all tackle ageism is through the language and terminology we use, which can impact on how people think, feel and react to what we are saying. This guide is designed to help you avoid ageism when communicating.

Read our guide
An older man sitting and reading the newspaper in a room full of plants

Media guidelines for reporting on ageing and older age

Read our guide for journalists to help ensure that older people and their experiences are more accurately reflected and represented in the media

Read our guide

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